Meeting Mnutes 4

Project Meeting Minutes Summary

Group Name: Super Five
Meeting Open time: 11:30 a.m
Date: 15th April 2009
Place: Bahria University

Present:
Attika Nawaz
Sehar Abro
Seharish Anwer
Muhammad Asim
Muhammad Adnan

Absent: None
Minutes of Previous Meeting: 210 mins
Corrections: None.
Approval:All decisions were made with the consent of all group members.

Agenda Item Heading:

MARKET ANALYSIS:

Meeting was Conducted by the Marketing Manager Attika Nawaz in which the Market Analysis was conducted.

Demographics

our main focus will be all those people who dont want to waste their precious time roaming to every automobile showroom for finding car for themselves and also those people who want risk free buying of vehicle. our target market will include all individuals including business man, women , youngsters.

GEOGRAPHIC CHARACTERISTICS:Our business will start its operations within the city,later on we have plans to expand our business to whole country.


Customer caracteristics:

our customer is risk conscious
our customer wants technical support from us
our customers are extremely time oriented .they dont have much time to roam every where to find car for themselves
they are also price and car condition conscious
since our customer's main focus is on time, so they also focus on ontime delivery of their bought vehicles.

DEMAND FORECAST:
Our Marketing Manager has conducted the demand forecasting, a thorough analysis of the auto dealor and auto showroom market is done and also needed in the future.Since the techniques of Business and customer needs are changing rapidly so therefore we will act upon the changing environment with relation to the customer needs.

PAYMENT OPTIONS:We will accept credit cards at the time of booking any car, later at time of paying remaining amount it is the choice of buyer to either pay by credit card ,cheque or pay order.
DELIVERY POLICY:Our believe is quick delivery of vehicles . Delivery time is 2 to 3 working days within the premises of karachi.and withing city delivery is free of any charge what so ever.

Competitors Analysis:

in the last meeting minutes only names of the competitors were mentioned but in this meeting minutes we will discuss all our competitors.as we mentioned in the last meeting minutes that since we will accept payment of sold vehicles online so we have no direct competitor yet but some of competitors are now also working to start selling online and accept online payment.

1. Pak Wheels:

PakWheels.com was formed in 2003 and has become the largest community based automobile website in Pakistan with more than 75,000+ registered car enthusiasts.
More than 300,000 people visit their website every day and search classifieds, research about brand new cars, discuss car related issues with other members, share information, pictures, videos, etc.
By becoming a PakWheels.com member, you can
Search from thousand of used car listings and contact sellers.
Advertise your car for FREE and reach 10 Million potential buyers visiting the site monthly.
Research about brand new cars available in Pakistan.
Discuss car related issues with other community members.

Strengths:

1. Most visited online automobile website in Pakistan.
2. Largest no. of membership base in Pakistan.

Weaknesses:

1.do not provided online payment option because they act as facilitators.
2. no proper technical support given by the website, only members can discuss problems and share their views with each other.
3. Some times people post fake adds on their website, resulting in wasting of time of potential buyer.

2. Pk Motors:

Pk Motors is a trade mark of MediaLinkers IT Solutions. MediaLinkers has served over 2800 clients around the world specifically in USA. We are proud to be the service provider to one of the biggest used car dealers in USA: www.suresellautos.com. Pk Motors was launched with a sole mission to provide a junction between car buyers and sellers in Pakistan. This is an absolutely free service and your data and information is guaranteed to be 100% secure and confidential when you register with them

Strengths:

1. they guarentees the data provided by the buyer and the seller to be sucured and confidential.
2. they have international exposure of auto car dealors in the USa since Pk Motors is trademark of Media Linkers IT Solutions.
3. Friendly customer service and quick selling.
4. they provide tips for buyers and sellers and also maintanence tips for the vehicles.

Weaknesses:

1. although they are providing tips for buyers and sellers but still there is lack of proper technical support for buyers intrested in buying vehicles without any hassle of thinking about the condition of vehicle and the information provided is authentic and true or not.
2. They also have not launched online payment option because they are only giving a platform for buyers and sellers to meet at one place.
3. Some times people post fake adds on their website, resulting in wasting of time of potential buyer.


Meeting Closing time: 12:30 p.m